Reblogando post do The Daily What hoje:

This Is 911 Kinds Of Wrong of the Day: Believe it or not, this is an award-winning print ad by DDB Brazil for the easy-going folks at the World Wildlife Fund. Copy: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.” Exploiting two tragedies in a single breath? That’s quite a feat! Maybe they do deserve an award after all. (Enlarge.) [via.]

This Is 911 Kinds Of Wrong of the Day: Believe it or not, this is an award-winning print ad by DDB Brazil for the easy-going folks at the World Wildlife Fund.

Copy: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.”

Exploiting two tragedies in a single breath? That’s quite a feat! Maybe they do deserve an award after all.

(Enlarge.)

[via.]

Vai Brasil!!!